An Insider's Guide to Running for Office

Tips, Tricks and Insights from the Field

PTA Presidents – The Key to Changing Hearts and Minds (and Winning Elections)

I spend almost every day working with campaigns around the country.  Most campaigns seem to have the same playbook: start with fundraising, then move on to persuasion and end with GOTV.  The logic is that money pays for advertising (to persuade voters) and staff (to recruit volunteers for GOTV). But what if your opponent has..

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Zero-Cost Elections

These notes were inspired by informal discussions initiated by “Positive Agenda” Group of Silicon Valley Courageous Resistance (SVCR). They should be of interest to all people and organizations sharing the common goal of building the better and stronger America – an America that will: Maintain a decent standard of living and basic human rights and..

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Tools for a Modern Campaign

You are currently reading the Tools section in a five part series, click here for the intro and ToC Obviously, voter database and engagement tools like NGP/VAN, PDI, NationBuilder, etc… Don’t be afraid of Slack. Keep confidential info off Slack, but use it as a constant engagement tool for volunteers. Done right, Slack can serve as..

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Why Female Consultants Matter Right Now

(originally published on campaignsandelections.com) Picture a smoked-filled room crowded with older, white men. Hear the click, click of a slide projector as photos of a female politician shoot past. See her headshot, her family portrait, one of her standing behind a podium or shaking hands with average-looking people. A voice states: “Bob, I just don’t know..

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Five Rock-Solid Strategies to Lower Costs and Increase Effectiveness of Political Facebook Ads

While a multi-touch approach is advisable for any serious campaign, the increasing quality of targeting strategies available through Facebook make it a no-brainer for a good portion of your advertising dollars. Smart campaigns can get ad impressions and 3-second video views for just pennies each. Basic Facebook targeting allows you to zoom down to the..

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