Relational organizing is quickly becoming a staple of modern day campaigning. Unlike traditional cold campaign outreach (paid staff or volunteers reach out to strangers), relational organizing involves supporters leveraging their pre-existing relationships to reach out to their friends, neighbors and colleagues. While academic research has shown relational organizing to be the most effective form of..
I spend almost every day working with campaigns around the country. Most campaigns seem to have the same playbook: start with fundraising, then move on to persuasion and end with GOTV. The logic is that money pays for advertising (to persuade voters) and staff (to recruit volunteers for GOTV). But what if your opponent has..
Now that I have had a couple days to unwind after the election, I thought I would spend a couple of minutes highlighting what we learned. Before I begin, I want to thank the DNC, Win Virginia and the DPVA. It was an honor working with all 3 organizations. Their efforts led to historic successes..
These notes were inspired by informal discussions initiated by “Positive Agenda” Group of Silicon Valley Courageous Resistance (SVCR). They should be of interest to all people and organizations sharing the common goal of building the better and stronger America – an America that will: Maintain a decent standard of living and basic human rights and..
Having spent the past year working with hundreds of campaigns, we’re often asked about the efficacy of relational organizing. Prior to VoterCircle, it was extremely time intensive and/or costly to conduct this type of research. As a result, the research on the subject is limited. I found two papers in the 3rd edition of..
When I ran for office, I quickly realized that getting elected is an immense out of work. It’s not for the faint of heart and it is definitely not something you can do alone. Since most campaigns have limited budgets, volunteers are often the key to success. Here are a few tips on how to..
In 2014, I ran for local office in Northern California on a budget of four grand. During the race, an outside PAC came in and spent more than $100,000 supporting my opponent. As we didn’t have the budget for direct mail or advertising, we decided to try something different. We implemented a friend-to-friend outreach strategy..
You are currently reading the Tools section in a five part series, click here for the intro and ToC Obviously, voter database and engagement tools like NGP/VAN, PDI, NationBuilder, etc… Don’t be afraid of Slack. Keep confidential info off Slack, but use it as a constant engagement tool for volunteers. Done right, Slack can serve as..
(originally published on campaignsandelections.com) Picture a smoked-filled room crowded with older, white men. Hear the click, click of a slide projector as photos of a female politician shoot past. See her headshot, her family portrait, one of her standing behind a podium or shaking hands with average-looking people. A voice states: “Bob, I just don’t know..
While a multi-touch approach is advisable for any serious campaign, the increasing quality of targeting strategies available through Facebook make it a no-brainer for a good portion of your advertising dollars. Smart campaigns can get ad impressions and 3-second video views for just pennies each. Basic Facebook targeting allows you to zoom down to the..