Author: Sangeeth Peruri

11 Relational Organizing Best Practices For Your Political Campaign

Relational organizing is quickly becoming a staple of modern day campaigning.  Unlike traditional cold campaign outreach (paid staff or volunteers reach out to strangers), relational organizing involves supporters leveraging their pre-existing relationships to reach out to their friends, neighbors and colleagues.  While academic research has shown relational organizing to be the most effective form of..

Read more

PTA Presidents – The Key to Changing Hearts and Minds (and Winning Elections)

I spend almost every day working with campaigns around the country.  Most campaigns seem to have the same playbook: start with fundraising, then move on to persuasion and end with GOTV.  The logic is that money pays for advertising (to persuade voters) and staff (to recruit volunteers for GOTV). But what if your opponent has..

Read more