Category: Uncategorized - page 2

Why Female Consultants Matter Right Now

(originally published on Picture a smoked-filled room crowded with older, white men. Hear the click, click of a slide projector as photos of a female politician shoot past. See her headshot, her family portrait, one of her standing behind a podium or shaking hands with average-looking people. A voice states: “Bob, I just don’t know..

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Five Rock-Solid Strategies to Lower Costs and Increase Effectiveness of Political Facebook Ads

While a multi-touch approach is advisable for any serious campaign, the increasing quality of targeting strategies available through Facebook make it a no-brainer for a good portion of your advertising dollars. Smart campaigns can get ad impressions and 3-second video views for just pennies each. Basic Facebook targeting allows you to zoom down to the..

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