(originally published on campaignsandelections.com) Picture a smoked-filled room crowded with older, white men. Hear the click, click of a slide projector as photos of a female politician shoot past. See her headshot, her family portrait, one of her standing behind a podium or shaking hands with average-looking people. A voice states: “Bob, I just don’t know..
While a multi-touch approach is advisable for any serious campaign, the increasing quality of targeting strategies available through Facebook make it a no-brainer for a good portion of your advertising dollars. Smart campaigns can get ad impressions and 3-second video views for just pennies each. Basic Facebook targeting allows you to zoom down to the..
When I ran for local office, I was outspent more than 30:1 and was still elected by almost a 50% margin. Since then I have worked with more than 100 campaigns in almost every capacity including: candidate, elected official, campaign manager, door walker, phone banker, data coordinator, donor, fundraiser and advisor. Here are my top..